Leo Tremaine
Queer illustrator, editorialist and pop culture buff
armani privé
luxurious ingredients for high-end perfumes
artistic direction
The task was to feature star ingredients for each of the Armani Privé collection. The visuals were destined to both ad campaigns and in-store scenery.
Most of the bottles and ingredients were to be featured separately, bur for some of the star perfumes they had to become one.
L’idée étant de mettre en avant les ingrédients phares de chaque parfum de la collection Armani Privé, pour des campagnes d’affichage et des cartels en boutique.
Pour la plupart la bouteille et l’ingrédient devaient exister en parallèle, pour certains parfums phares les deux éléments devaient fusionner.
